intel aims to redefine computing experience

July 8, 2010 at 6:27 am | Posted in Uncategorized | Leave a comment
Tags: intel, interaction design

On 30th June, 2010 Intel Corporation Chief Technology Officer Justin Rattner announced a new research division, called Interaction and Experience Research (IXR), that is focused on defining new user experiences and new computing platforms. The innovations coming out of the labs are expected to help re-imagine how we will all experience computing in the future.

“Better technology isn’t enough these days,” said Rattner. “What the individual values today is a deeply personal, information experience. When I look ahead, this is the biggest change in computing I see coming. At Intel, we’ve been building up our capabilities in the user experience and interaction areas for over a decade. We’ve recently assembled an outstanding team of researchers consisting of both user interface technologists and social scientists to create the next generation of user experiences. We’ve learned, for example, that the television experience isn’t the same thing as the Web experience, even though more and more TV will be delivered via the Internet. Browsing the Web at 10 feet is an experience few people relish, but television experienced via the Internet is a huge step beyond broadcast.”

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