The Good Men of India – Interaction Design Perspective

October 21, 2013 at 2:19 pm | Posted in interaction design | Leave a comment
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One advantage of Facebook is a shared source of knowledge among people of similar interests, sometimes diverse interests as well. Having said that, a Newyork Times Article was often circulated across my newsfeed for several days. Anticipating something interesting, i read the article and came across an interesting representation of “persona” described by a new reporter.

The article gives a realistic view on not so publicized side of Indian men. Interesting article, and perhaps many wise people can provide more detailed analysis of the article from journalism, cultural, social etc. perspective.

The paragraph which strikes the most is where the Common Indian Male is explained through various cultural, social and behavioral aspects. The paragraph may not have been intended to explain a persona – a theory which Interaction Designers often use to detail the target users, but without any doubt, a very detailed yet compact persona of Common Indian Male is explained in this article. Here is what is says,

“Common Indian Male, a category that deserves taxonomic recognition: committed, concerned, cautious; intellectually curious, linguistically witty; socially gregarious, endearingly awkward; quick to laugh, slow to anger. Frequently spotted in domestic circles, traveling in a family herd. He has been sighted in sari shops and handbag stores, engaged in debating his spouse’s selection with the sons and daughters who trail behind. There is, apparently, no domestic decision that is not worthy of his involvement.

There is a telling phrase that best captures the Indian man in a relationship — whether as lover, parent or friend: not “I love you” but “Main hoon na.” It translates to “I’m here for you” but is better explained as a hug of commitment — “Never fear, I’m here.” These are men for whom commitment is a joy, a duty and a deep moral anchor.

At its excessive worst, this sensibility can produce annoyances: a sentimentalized addiction to Mummy; concern that becomes judgmental and stifling; and a proud or oversensitive emotional landscape.”

A good example to be used in my Interaction Design courses!!

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